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Do you have a breakthrough idea?
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Frequently Asked Questions

Is this for me?

If you are an entrepreneur, inventor or small business person working on an innovative new business concept, or if you have already started on your journey but have been generating revenue for less than five years – this program is probably for you.

For those that participate, we will provide you with access to valuable tools and resources. The entry process will help you refine your investor pitch, and if you do well, there are substantial prizes, including funding awards totaling $50,000, attention in the media and an opportunity to pitch your idea to qualified potential investors and leaders in the business community.

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What sort of ideas can be entered?

We are seeking new and innovative ideas. We don't want to create too many barriers or limitations, as we are likely to see concepts and ideas that span a wide variety of industries, product and service types, or even new business models.

Some entries will be for entirely new products, services or business processes, while others may be for dramatic improvements to things that already exist but have yet to reach their potential.

The only major constraints are that the idea needs to be economically viable, and it cannot violate or infringe on the copyright or intellectual property of another.

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Is my idea really a 'breakthrough idea'?

Innovation comes in many forms. Vehicles with tracks have been around for decades, but until Mattracks™, you had to buy a vehicle that came fitted with tracks from the manufacturer. Now, thanks to the innovative products manufactured by the Mattracks company, almost any type of vehicle can be fitted with tracks.

Let’s look at a different kind of innovation. No one would have thought 20 years ago that selling coffee was a breakthrough idea, yet when Starbucks™ came along, that is exactly what they launched – an entirely new business model for cafes that sell premium coffee. Whether your idea is more like “Mattracks” or “Starbucks,” as long as it is innovative, it fits the IDEA Competition.

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I have already been at work on my 'breakthrough idea.' We are already incorporated and have been generating some revenue. Is this program for us?

We seek innovation in business, and we want to support and discover the entrepreneurs and ideas that have not yet had the opportunity to breakthrough. If you do not yet feel that your business has had an opportunity to "break through" we invite you to apply.

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I just started working on my idea. I don't have employees or revenue - I just have a plan that I'm looking to turn into a business. Am I ready for this competition?

If you have a great idea, a passion to build a business and plan to start up a new business, then this program is for you.

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Can I enter more then one idea?

Entries for IDEA may be submitted individually or as a group of up to four people and must be the original work of the entrants. Individuals or teams may submit as many original ideas as they wish, but only one idea per entrant can advance to the final round.

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Can I enter by mail or fax?

No. The only way to enter IDEA is by completing the entry form on our website. There are several reasons for this, most notably that we need to ensure a level playing field for all entrants.

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Who is eligible to enter?

IDEA is open to all Northwest Minnesotans whether they are residents, former residents, students, alumni, faculty, etc. The competition is restricted to individuals or businesses who plan to locate their venture in Northwest Minnesota.

IDEA includes the following the counties of Northwest Minnesota: Beltrami, Clearwater, Hubbard, Kittson, Lake of the Woods, Mahnomen, Marshall, Norman, Pennington, Polk, Red Lake and Roseau

Either an individual or a team of up to four persons is eligible. Ventures who wish to use award funds for the purposes of buying a franchise, branch or subsidiary; buyout of existing company; tax-shelter opportunities; real estate syndications; consulting/analysis projects or an existing company that has been generating revenue for more than five years is not eligible.

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Is there a cost to enter IDEA?

There is a $100 application fee to enter the competition.

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What is the process?

This is a competitive process, with all applicants submitting their information online through the IDEA website. The first step is to create an account though the Registration tab, then submit the application fee online. Entries for IDEA may be submitted individually or as a group of up to four people and must be the original work of the entrants. Individuals or teams may submit as many original ideas as they wish, but only one idea per entrant can advance to the final round.

Once you submit your online application, you will have access to the Members Only part of our website, where you will find important links and information about all the resources that are available to help you with your project.

The competition itself is comprised of four rounds:

  • Round One: Application and Project Summary, due November 30, 2009
  • Round Two: Idea Plan, due February 15, 2010
  • Round Three: Final Business Plan, due March 31, 2010
  • Final Competition: May 4, 2010

Each round is competitive and you will be notified if your idea advances to the next round.

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How can I be assured that my idea is safe?

IDEA organizers will take reasonable steps to protect participants' intellectual property, and we ask that you also take appropriate steps to protect your ideas.

  • Our responsibility
    Electronic and hard copies of business plan entries will be viewed by or distributed to judges and organizers only. We will not require our judging panel to sign nondisclosure agreements as these are experienced investors, executives and entrepreneurs. They are each in the position of hearing ideas, business pitches and new deals on a regular basis. We do require that they respect the entrants’ confidentiality rights and that they sign a confidentiality agreement as a condition of their participation, but IDEA will not arbitrate any disputes over judges' handling of entries.
  • Your responsibility
    First and foremost, as an entrant, you are free to exclude any material you feel to be truly proprietary and at risk of disclosure. Second, if there is material that you will be sharing that is truly proprietary, whether you are sharing it with IDEA or anyone else, you should take appropriate steps to protect yourself. We recommend the following book as a good resource to understand the appropriate documentation for protecting intellectual property. It can be found at Amazon.com and other websites.

The Complete Guide to Securing Your Own U.S. Patent: A Step-by-Step Road Map to Protect Your Ideas and Inventions – With Companion CD-ROM

By Jamaine Burrell, Michael M. Anthony
Publisher: Atlantic Publishing Company, April 20, 2007
ISBN: 0910627053

  • If you are part of a team, intra-team confidentiality is the sole responsibility of team members, and we will not arbitrate any disputes that arise during the competition. Individuals or teams advancing to the final round will be required to submit a brief statement of their venture to be used for public relations purposes. This may be as general or specific as a team desires, but it should be considered public information. We expect all judges to act ethically. If there is a relationship between a member of the judging panel and an entrant, it will be disclosed to other judges for that particular entry, and the judge will recuse him or herself from judging that entry if it is determined that a conflict of interest exists.

Special note: all developmental work done with the Northwest Regional Small Business Development Center will be confidential and a signed confidentiality form will be in place prior to beginning consulting work.

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Do I maintain ownership of my idea?

Absolutely. This is your idea, your innovation, and it is your intellectual property.

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How will my entry be judged?

Entries will be judged on the following criteria:

  • Innovation: We are looking for breakthrough ideas. They can be for a technology, product or service; an entirely new idea or the evolution/improvement of a previous idea. Ideas should be unique and different, providing a competitive advantage. Ideas that show the greatest innovation will be viewed more favorably.
  • Commercial Viability: Can the idea be commercialized within two years? Can the idea create or serve a market need? What are the customer benefits? Is there a clear strategy for making the idea into a high-growth business? Judges will be evaluating ideas on their potential to generate revenue, profits and employment.
  • Investment Opportunity: If an investment opportunity was available and contemplated, would investors invest in this venture? Is the entrepreneur team invested in the venture?
  • Entrepreneur Team: Are key leaders and advisors available (or identified subject to financing) to fill key positions to execute the venture plan?
  • Quality of Presentation: As the judging progresses to the final round, some emphasis will be placed on entrant's quality of presentation (clear, concise), both written and orally.

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If I don't win, what do I get out of it?

All of the finalists will have a chance to make a presentation before the judging panel. The judging panel consists of experienced investors, along with business and technical professionals. Whether or not you are selected as one of the “winners” you will receive valuable comments and suggestions from the judges that can help you as you move forward, whether you decide to compete again next year, or go ahead with your business venture on your own.

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What do I get if I win?

Entrepreneurs who advance to the final round will have the opportunity to present their idea to a judging panel (private investors and business and technical professionals) who will review a maximum of 15 business ideas and select up to five winners. The winners will receive cash awards of $10,000 each, plus additional consulting, coaching and technical assistance, valued at up to an additional $10,000 per award. The funding awards can be used for almost anything you need to get your idea off the ground – legal costs, prototype development, marketing assistance, research and development, equipment, etc. Award money will be dispersed as direct reimbursement of documented business expenses.

 

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What is this Web Site's Privacy Policy?

IDEA will not distribute, sell or share your personal information without your consent for any reason. Your email address, contact information and any other information that you provide to IDEA will be kept strictly confidential.

IDEA has a firm policy that any relationship of any kind between a member of the review board and an entrant be disclosed to other members of the review board and for that particular entry, the review board member will recuse themselves from all manner of judging.

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REGISTRATION / TECHNICAL ISSUES :

I forgot my password, what do I do?

No problem, just go to the Reset Password page and enter your email address. We will send you a new password.

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How do I know if my entry was received?

When you hit Submit after completing the entry form, you will be taken to a page that indicates a successful entry. Further, an email will be sent to you almost immediately with a receipt of your submission.

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What do I need to submit for Round Two?

Entrepreneurs participating in the second round will need to submit an Idea Plan. In this plan, judges will be looking for

  • An explanation of the innovation and what competitive advantage it has
  • A more detailed explanation of how the idea can become a viable, profitable business
  • A marketing and sales plan that details how you will address a market need
  • Financial projections demonstrating how to generate revenue and profits (and why the venture would be attractive to investors)
  • A description of your entrepreneur team and your ability to execute the business plan

For help creating a successful IDEA Plan, click here to download our IDEA Plan Style Guide.

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The type of innovative thinking that drives business creation often comes down to the vision of a single individual. This strategy (IDEA) focuses on uncovering some of the most promising ideas, and providing them with the support needed to be successful in the marketplace.

Wade Fauth, Grants Director,
Blandin Foundation


The whole purpose of IDEA is to keep Northwest Minnesota supplied with innovative entrepreneurs...the kind of entrepreneurs that earned our reputation as one of the country's premier manufacturing centers.


Marty Sieve, Northwest Minnesota Foundation,
Vice President for Programs

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